Time and again, Norway ranks as the city with the highest standard of living. Yet, how does it hold up when it comes to sustainability? According to the World Economic Forum, we might not be the alpha of the pack, but still going pretty strong, coming fourth. Why? Of course, sustainable city policies play a huge part but what really shakes things up is the vibrancy of the Norwegian start-up scene.

Whether you are a tree-hugger or more of a pragmatic spirit, to most of us it’s clear that taking better care of our planet would essentially be a good thing. If it only weren’t so damn difficult without the right infrastructure and incentives.

Fear not, because this is where sustainable entrepreneurs and their start-ups come in to save the day: new shops and projects keep popping up like mushrooms, which makes it increasingly easy for the environmentally-minded to turn their principles into practice.

In this post, I will take you through Norway’s inner districts, showing you that so much of what your green heart desires is already here. And rest assured – this is only the beginning!